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Partnering with Wisconsin Industry

The
industrial
consortium coordinated by the Wisconsin MRSEC has grown
to 20 to 25 members. The Wisconsin
MRSEC has
now partnered with
the University of Wisconsin business school to develop strategies
to expand further our impact on Wisconsin and regional industry. The business school study was conducted by three
MBA students, all with industry experience. The MBA students interviewed
major stake holders: companies, center professors
and
students and developed case
studies of larger regional consortia. Recommendations from the study
included: (1) Rebranding
via a new website, logo, and more frequent new newsletter, (2) Increased
student exposure at consortium meetings, and (3) Improved
outreach to Wisconsin industries in manufacturing. The
first recommendation described above has been completed (see figures) and the
second was implemented at the 2013 UWAMIC Annual Meeting through a resume board
and an improved poster session that included an early morning Poster Flash and
alternating poster shifts to encourage formal and informal interaction. The
third has sparked a College wide discussion of possible merger of materials
related consortia.