The vision of IRG-3, Hierarchical Multifunctional Macromolecular Materials, is to develop a multiple interaction approach to polymer materials design that enables multifunctional applications by decoupling the optimization of two or more desired attributes. The IRG will explore this paradigm in three integrated thrusts that aim to: (i) control aqueous rheology and gelation with polymers containing cellulose ether blocks; (ii) control the structure and properties of block-polymer-based "amphiplexes", assemblies of polyanions with cationic copolymer micelles; and (iii) design and prepare novel multiblock polymers featuring independent control of ordered-state symmetries and mechanical properties. Intellectual advances by the IRG will impact a wide range of societally important technologies, including batteries, composites, food, fuel cells, lithography, oil and gas recovery, personal care, pharmaceutical formulations, textiles, water purification and treatment.