Quenching Your Thirst with Optavia Gatorade Zero: A Refreshingly Delicious Way to Stay Hydrated! The commercial then ends. * HeroicSacrifice: PlayedForLaughs in the "Sun Fizz" commercial. Staying hydrated is important for optimal health and performance, and Gatorade Zero is a great way to do it. Activate your account. Prodigious output or the beginning of massive creative burnout? are nothing. It sucks for Kendrick Lamar. The thing Sprite did differently was that it didn't go after the most well-known artists or celebrities, they went to artists who had an appreciation of the culture, and the commercials had an authentic tone, said Jamal Booker manager of heritage communications atCoca-Cola. Isaiah Rashad - Obey Your Thirst (Episode 4) . Pooh lined up a veritable whos who of additional West Coast rappers over the years, including Geto Boys, Cypress Hill, Warren G, Snoop and Tupac; plus the thorough-est from the East, including Eric B and Rakim, Wu-Tang Clan, Biggie and EPMD. Get weekly rundowns straight to your inbox, Get our latest stories in the feed of your favorite networks. ** Another ad has a woman and her two children drinking something called Sun Fizz when the character mascot, an anthropomorphic sun with large eyes, comes to life. June 24, 2019. The Crooked I capitalized on that. The Sprite Obey Your Verse program will be supported with a robust . The hip hop portion of the campaign lasted well into the 2000s, with the slogan eventually just being shortened to "OBEY". Sprite Salutes Hip-Hop With 'Obey Your Verse'. In 1990, Heavy D and the Boyz and Kid-N-Play followed in Blow's footsteps with Sprite commercials of their own as part of the "I like the Sprite in you" campaign. Hip-hop was growing up, getting money and moving towards more sophisticated alcoholic beverage choices. The hip hop portion of the campaign lasted well into the 2000s, with the slogan eventually just being shortened to "OBEY". We can look back now with the wizened, woke eyes of maturity and possibly scrutinize our artists selling out at the expense of the community, but for the young and burgeoning hip-hop culture, both the St. Ides campaigns and the Sprite campaigns opened the door for the power and commodification of hip-hop and consumer brands. The beverage company unleashed its first "Obey Your Verse" campaign last summer with 16 lyrics from The Notorious B.I.G., Drake, Nas and others . "Sprite has always been incredibly focused on putting our community at the forefront. Many researchers have explored the above attributes of the Sprite brand (Rosenberg 5). He points out Tupacs inclusion as especially meaningfulto the collection. One of the only Brahma temples on earth is there, and the city's lake is said to have been made from one of Brahma . ** The ''Voltron'' crossover, which came out at the tail end of the infamous East-West Coast feud, featured several rappers, each representing different regions, trying to take out Zarkon's RoBeast individually, and getting faded each time. By E.J. Pertenence y es producida por The Coca Cola Company. Music/{{Nas}}, Grand Puba, and Pete Rock & C.L. By 96 the run was over. "I just love looking through artifacts of political history. Rather than showing people doing fun and/or incredible things while drinking the product or having celebrity . The campaign was also famous for producing several Hip-Hop-focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with Voltron (We're not joking, that actually happened). Sprite's connection to hip-hop began in 1986, when rapper Kurtis Blow made an appearance in a commercial. Unlike Sprites campaigns which were first jingles and still felt like commercials, even when elevated to trading hot bars for Obey Your Thirst. It comes in a primarily silver green, and blue can or a green transparent bottle . Brandon Langevin 19 hours 58 min ago, By The malt liquor 40 oz., with significantly higher alcohol content than beer at around a $2 price point, was already a staple in lower-income neighborhoods and hip-hop culture. In 1994, Sprite cemented its status as the signature soft drink of hip-hop culture with the launch of a groundbreaking series of ads under the Obey Your Thirst tagline. [Chorus] Still pourin' syrup, dirty Sprite, obey your thirst (Raw) Saditty, pretty bitch, got my weed in her purse-purse (Ooh . Sprite's "Obey Your Thirst" advertisement brings hope to the table for kids who want more with their life or even a better outlook on life. Then in 1994, a young brand manager from Clark Atlanta University named Darryl Cobbin had an idea for a new direction: Gen X was about authenticity and independence of thought, not following the hype. Check out the "Obey Your Thirst" campaign here. When did the sprite Obey Your Thirst commercial come out? By the late 1970s hip-hop began to grow beyond the warehouses and streets and into homes via radio and television. So sorry 7UP.. With the help of their visionary brand manager Darryl Cobbin, Sprite began to tap artists that, while not as big in terms of popularity, had an underground following that allowed the brand to reach depths of hip-hop culture that no other brand had been able to accomplish. In 1990, the brand kicked off the I Like the Sprite in You campaign, using rap acts that matched the soft drinks bubbly energy, starting with Heavy D & the Boyz before partnering with Kid n Play the following year. There were two alternate endings that aired concurrently: one where he rejects him saying how he would "never do something like that" [[HypocriticalHumor right before he offers him a Sprite]] and one where he legitimately turns him down, only for the agent to then ponder "Maybe I'll call [[Creator/ShaquilleONeal that big guy in L.A.]]; [[TakeThat he'll do anything! Today, Sprites presence within hip-hop culture isnt even questioned, becoming as integral to the culture as Timbaland or Adidas. It was one of the first national TV ads to feature a rapper. With this latest campaign, entitled "Thirst For Yours," Sprite hopes to create and elevate a community-led talent engine of the next . The brand was introduced in 1987 and their rap campaigns launched in 1988. | 8 a.m. In November 2018, Sprite unveiled its "Get Vocal" campaign, urging fans to discuss issues that matter to them, thus adding a purpose-driven element to the brand's long-running campaign. * {{Crossover}}: And a pretty left-field one, to say the least. This only freaks the family out, who run away screaming (along with their dog) as he gives them chase while genuinely confused as to why their scared of him. Now the brand is bringing the genres emerging talent to the forefront through the Thirst For Yours campaign. Sprite is encouraging their beverage drinkers to take selfies with these cans and upload them to their site, in a chance to win prizes ranging from branded items to concert tickets. In the early '90s, a major soda company took a chance on authentic hip-hop marketing, and it worked. Topics covered: business models, technology, partnerships, culture and high profile personnel changes. In this episode of Gold Rush, Sean Kantrowitz talks to the people involved in the making of this legendary, game-changing campaign, as . Can you imagine the think pieces if that spot ran today? Sprite tapped a pair of up-and-coming artists who embody the Thirst For Yours mentality and authenticity Atlanta-based rapper Kodie Shane and rising fashion designer and current Clark Atlanta University student Seth Giscombe to star in the spots, which were directed by the award-winning filmmaker duo, We Are From L.A.Rachel Morrisonserved as Director of Photography for each spot. ATLANTA -- In 1986, Sprite became one of the first mainstream brands to acknowledge the cultural impact of hip-hop by creating a pioneering national television commercial featuring rapper Kurtis Blow. Our core fanbase of 13-to 24-year-olds cares deeply about artists who are not only talented, but also cultural curators and arbiters who are making a mark on the world, said Aaliyah Shafiq, group director, Sprite. Obey Your Thirst debuted a decade later with ads such asthe one below, starring Grand Puba and Large Professor freestyling in a studio. An interesting PR case study is Coca Cola's Sprite 2004 "Obey Your Thirst" campaign planned by Ogilvy & Mather. However, if you are thirst that absolutely just stuck in my head. The Sprite brand spoke to legitimacy and integrity, encouraging consumers to trust their instincts and, in a sense, saying to teenagers, ''Exercise your own . , Round table What's imporant is the value of hip-hop culture, not only as an image, but as a method of communication- Darryl Cobbins, The Hip-Hop Generation: Young Blacks and the Crisis in African-American Culture. Taking new publicity photos requires intention and purpose. So not only does this work represent a pivot in how were talking to our fans by shifting focus from Sprite to them but its also a reflection of whats happening in hip-hop culture.. If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. One of the most well-known slogans for Sprite is "Obey Your Thirst". As you can imagine, the successful Sprite brand belongs to the Coca-Cola Company . Enter Sprite. In the 1990s, the "I Like the Sprite in You" campaign included performances from hip-hop talent. On Friday, June 21, Sprite will host an exclusive media event celebrating Thirst For Yours at The Terrace at L.A. Live. Sprite also sponsors many sporting events and has a strong presence in the hip-hop community. So how did Sprite maintain a relationship with artists? Sprite has worked hard to acquire hip-hops loyalty through a genuine connection to the culture. In the 1990s, the "I Like the Sprite in You" campaign included performances from hip-hop talent. (Cobbin later spearheaded the iconic, yet grammatically questionable, Boost Mobile Where You At? campaign.). * SurprisinglyRealisticOutcome: A common theme throughout the ads. The billion dollar Coca-Cola brand is introducing a new campaign from agency Translation this week, which carries the tagline "For The Thirsty." The effort is a nod to "Obey Your Thirst," the long . The Snoop and Nate track is low key a jam, still. Sprite's back at it with the soda cans. Aside from the groundbreaking deal between Adidas and RUN DMC, brands didnt yet see full value and impact of hip-hopexcept in the food and beverage industry. Sprite's connection to hip-hop began in 1986, when rapper Kurtis Blow made an appearance in a commercial. Buzz60. 15. The ads featured the artists clad in lemon-lime fare, rhymin about lymon. . Weve grown accustomed to spotting the logo everywhere from music festivals and shows to the background of BETs hip-hop cyphers. The Sprite Obey Your Verse Lyrical Collection is a continuation of the Obey Your Thirst campaign, which originated in 1994. . Being the inquisitive stoner I am, I began to look into the matter and quickly learned that this was no coincidence. Parent company McKenzie River secured Ice Cube as their anchor spokesperson and tapped West Coast producer DJ Pooh to spearhead advertising creative. As we examine the proximity in this ad, we can see that it is done very well. Each can is branded with inspirational quotes by one of their favorite musicals artist. 1994 television commercial for Sprite, part of the brand's Obey Your Thirst campaign, featuring a rumination on What Is Cool = grunge? By the late '90s Sprite had spent roughly $70M on the "Obey Your Thirst" campaign, tripled sales, and commanded a majority market share of the citrus category (which also included 7Up . While the " Obey Your Thirst" theme remains the same, . girl in sprite commercial. Its not an obvious pairing, a drink and a music movement. At the same time breakdancing and graffiti art rose too, and the whole scene had a clear and defiant call to action, which was to tell your own story. 0:44. This sucks. 2. After 25 years, Coca-Cola Co.'s Sprite is moving from its "Obey Your Thirst" tagline to "Thirst for Yours" and from rap to hip-hop, AdAge . We believe working at The Coca-Cola Company is an opportunity to build a meaningful career while helping us make a real difference on a global scale. As an aside to their marketing campaigns, Sprite fostered a healthy relationship with the hip-hop community through sponsoring festivals and events like the BET Cypher series, which made the company one of the fastest growing brands in the soft drink industry for years. From underground parties to themost listened genre in the world, we take a look at the history of hip-hop, and Sprite. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. Missy Elliott I wont settle for less from Hot Boyz offDa Real World, Missy Elliott Cause the beats so cold from WTF single, Missy Elliott Me Im supa fly, supa dupa fly from The Rain (Supa Dupa Fly) fromSupa Dupa Fly, Missy Elliott How they do it where you from? from WTF single, Missy Elliott Talk with it, walk with it, Im no gimmick from 9th Inning single, J. Cole Goodbye to the bottom, hello to the top from Grown Simba single, J. Cole Love Yourz from Love Yourz off 2014 Forest Hills Drive, J. Cole We aint picture perfect, but we worth the picture still from Crooked Smile offBorn Sinner, J. Cole I got a dollar and a dream from Dollar and a Dream III offCole World: The Sideline Story, J. Cole You gotta dream like you never seen obstacles from The Autograph offFriday Night Lights. The words "obey your thirst" are placed at an equal proximity to each side of the ad. This sadhu might have left behind all attachments and renounced the world, but he could not let go of Sprite. Learn when and why it makes sense for recording artists to hire a music publicist, including the cost, payment, and finding the right publicist for your needs. Sprite is a colorless, caffeine-free, lemon and lime-flavored soft drink created by The Coca-Cola Company. * HeroicSacrifice: PlayedForLaughs in the "Sun Fizz" commercial. Sprite comes in multiple flavors, including cranberry, . Sprite has a long history with Hip Hop from its 1986 commercial with Kurtis Blow to its current collaborations with Drake, Vince Staples and Isaiah Rashad. In 1991, Public Enemy released Apocalypse 91: The Empire Strikes Back.