If you're MSC certified, it means that your fishery has met the sustainability criteria and you've been inspected to, and you're reporting back, and the third-party certifier is saying, Yeah, you are and you have to get recertified every five years. In some areas, that's not an issue of wild salmon doesnt exist there. Look for the Blenheim apricots. We moved up in the Hills-- in Los Altos Hills-- kind of above what's now Foothill College. In the late 1970s, after earning a masters degree in biology from the University of California, Santa Cruz, she chose to focus on environmental action. No surprise. Because the original aquarium, we didn't really have humans so much as part of the story. Well, it turns out the wait person usually doesn't know anything. We used to take mostly heat from business early on, as you said, because they're like, "Hey, you're saying now that the Patagonian toothfish is on the seafood watch avoid list. The farm salmon, they get diseases that people are concerned can spread to wild salmon in areas where wild salmon exist. Guy Kawasaki: Monterey Bay itself, the central coast, is totally reviving and thriving. You should be. But as I did my research on you, one of the most interesting things is you are the antithesis of a trust fund baby, but you are the daughter of the first one who created Silicon Valley, but you're not a trust fund baby. Well, very similar values to my dad, really. Work hard all the time at what you are doing and be contributing in some way. Julie Packard is the first and only executive director the nonprofit Monterey Bay Aquarium has had in 35 years. Julie is chair of the Monterey Bay Aquarium Research Institute (MBARI) board of directors. We got engaged in some opposition that was really around local politics around land use planning decisions that were coming down at the time. Has it evolved from an aquarium to more cause orientation? I mean, you're the exception. #36 Pigott family on the 2020 America's Richest Families - The Pigott family owns a large stake in publicly-traded truck-maker Paccar. Wah This week's Remarkable People Podcast features a woman who fell in love with the Monterey bay while studying science at UC Santa Cruz. I mean, all of that CO2 uptake by those tiny plants, if the ocean's dead, that's not happening. Seafood Watch is just a set of standards for businesses and fisheries to aspire to. He loved driving tractors. Guy Kawasaki: Thanks to the Remarkable People Podcast team of, Jeff Seih, Peg Fitzpatrick, Marley Morgan and Neil Pearlberg. Did he come home and say, "Oh, today we got an order for 10,000, oscilloscopes from Disney." Me, personally? Kind of like my dad, he invented a lot of new technology for sardine canning to make it go faster and to make the product better. If you go into your Safeway, and there's a piece of fish there, it's not going to say, This fish is a piece of halibut, and we've Well, first of all, any fish caught in the U.S. is always a good choice these days. That all happens because of a living ocean. As far as catching wild fish, fisheries are resilient. My goal is to get them to realize the ocean-- If you care about saving nature, you need to talk about the ocean because the ocean is the biggest part of nature. I mean, clearly, it's like the mother of all environmental issues in any environmental issue that you can think of. Let's work to have that all happen in a better way. We have myriad scientific research papers on tunas and sharks, the stuff we like to eat and the scary stuff, this Mola, which is like the coolest looking animal ever, no data whatsoever. The word got out. The one thing about it, that most people don't know, is the ocean is really-- I started to talk about the ocean as our best-- healthy ocean is our best defense against damaging climate change. Pretty much, we're okay, and local fish. Julie Packard: It's the world's largest bony fish. She was quite proper. One was: we didn't want people to be in a one-way path. He really did the whole idea of investing in people and giving them rain to do their best work, which was an HP philosophy. I'm front and center, all conservation, all the time. It's right at the edge of the Prairie in Colorado. No one's going to be after me. Also, because for the team, the main activities of the aquarium, we've got the public side, the aquarium, the visitor experience, we've got all of our K-12 education programs and then we have research, which again is mainly conducted by the embargoed Monterey Bay Aquarium Research Institute. The good news here in the U.S. is a lot of great stuff's happening at the state level. Theyre called sardine hoppers. We have this huge power to inform and engage and ignite the public. From our team's perspective, that is the end goal. I don't have any stories. If you fix these two problems, next time around, you'll get a better rating." Everyone thought the project sounded great-- what a gift to the community! Web978.369.5500 marketing@obriencommercial.com Mon - Fri: 8:00am - 5:00pm Here's the crazy thing. Now, tech has sort of just revered as everyone's in love with it, but But in the end, the people around the table wereYou kind of can't argue with, Okay, the ocean things are getting dire. Fishing for Solutions, we thought, Okay, the situation, the ocean is getting dire, we need to do an exhibit about global fisheries and all the problems. We did that exhibit. It came down to me. I got asked that actually by people these days who have come on to a lot of success in raising children and they're like, "Wow, you actually- One thing I will say, because the whole local movement, which we are all aware of, certainly in our part of the world, here in Santa Cruz, California. It's a happy thing, no matter-- you might be the most right-wing Republican known to humanity, or super lefty, but you're comfortable. Guy Kawasaki: Julie Packard: I don't have any stories. But in the end, the people around the table wereYou kind of can't argue with, Okay, the ocean things are getting dire. That was a lot of drama because a city limit line between Monterey and Pacific Grove runs right through the aquarium site, which of course just complicated matters. You seem excited and optimistic, whereas you read this gigantic Pacific island plastic patch or what is the greatest threat to the ocean? Julie Packard is the executive director of the Monterey Bay Aquarium and an international leader in the field of ocean conservation. Well if it includes plants, that's problem because I'm a botanist, but I'm going to stick with animal. As the water becomes more acidic, it's just going to cause-- it already is causing-- changes. They didn't really have plans for it. In fact, my dad was an early supporter of the whole idea of corporate philanthropy, which, in my opinion, still has a long way to go. We had opposition, but that's a whole other story. One was: we didn't want people to be in a one-way path. It looks like a big dinner plate with a fin sticking up off the top and the bottom. They create a lot of fish waste in a really concentrated area. Between the times, and being the youngest, I think, or just being very independent, sure, I have those thoughts, but you didn't take my dad on about things. Julie is the executive director of the Monterey Bay Aquarium and an international leader in the field of ocean conservation. We're going to provide the capital to build this building. Those were two things, I think, the humility and the giving back. The four of them were invertebrate zoologists, and I studied marine algae. California, for example, the best thing anyone living in California right now can do is support our state, or wherever your state is, support its leadership because what's happened here in California, whether it's the progress on environmental policy, I mean, we've always led the way in environmental policies here in our state. What was that like? But my dad, if there was one message I got from him was, Don't be a slacker. With a mission to inspire conservation Her philosophy is to learn something every day, work with great people and motivate them to make the world a better place. What's wrong with farmed? Theres something everyone can do with greater or lesser positive effects. It was my older sister, Nancy, and as I said, her husband and a couple of their friends that were involved with teaching and research down at Stanford's Marine Lab, Hopkins Marine Station, the Marine laboratories in Pacific Grove. Then, the other thing is, I eat jelly fish-- jellies. Of course, we have this amazing site with the real thing outdoors, which really no other aquarium has a site that fabulous. It's food security if we can do it right. How would I say it? That's huge too. The final thing I'd say about my dad, he would listen to anyone. Home; About; Surrogacy. She was a member of the Pew Oceans Commission, which in 2003 issued its One, first of all, most aquariums are rows and rows of fish tanks. I mean, there's just a lot of good stuff going on. You look out over the valley, there was of course hardly any urbanization at all, and so it was very rural and a lot quieter back then, of course. It was just too buffer zone for all the development in cannery row. I mean, businesses really pay attention to it, what their rating is. Twenty years ago, whatever we said the problem was, now it's like, It's just like an existential threat. When it comes to the ocean, obviously, we read about sea level rise, which of course mainly people are focusing on whether their home's going to be inundated, which is a serious problem to consider. I think it's fascinating, but I'm kind of a nerd on the topic because it's making so much progress, it's really exciting. They're a transparent bunch of ratings about sustainability of these different fisheries. Julie Packard: Do you have any particular lessons you look back-- I can tell you what I learned from my father, the three or four most important things. I mean, there's just a lot of good stuff going on. It's not going away anytime soon, so let's work to make it better. With a mission to inspire conservation of the oceans, the Monterey Bay Aquarium is widely acknowledged as a leader among aquariums worldwide and has been instrumental in engaging the public to become involved in ocean conservation and redefining aquariums as a force for conservation. I just tend to go for more practical solutions. Even though you and I might think, How often do we eat seafood? Americans eat a lot of seafood. If I can, if I have a spark, the engagement and dedication and motivation of a few people, whether they're teachers or kids, future advocates that will carry on, that's something that I'll feel really good about. The four of us children were asked to be on the board, instructed to be on the board when we turned twenty-one. But that piece of fish and the store that you're buying, it has the Seafood Watch reading of yellow or green, it means that we have evaluated against the set of criteria that I can talk about the sustainability of that particular fish. Kind of like my dad, he invented a lot of new technology for sardine canning to make it go faster and to make the product better. Leave condolences in the Guest Book, send sympathy flowers, and pay respect to your loved one. Marine Stewardship Council was an organization started by World Wildlife Fund in Unilever, I don't know, over twenty years ago, that does provide third party certification, and they have their criteria. The popular CBS show "Blue Bloods" tells the fictional Reagan family's story, an Irish Catholic family with a long-standing history in law enforcement. Guy Kawasaki: First of all, just setting the scene. If you're MSC certified, it means that your fishery has met the sustainability criteria and you've been inspected to, and you're reporting back, and the third-party certifier is saying, Yeah, you are and you have to get recertified every five years. That's another story, because those were both farm products. If he were alive, he'd still be out there proselytizing about that, that companies need to reinvest in their communities. The climate change is a huge deal and sort of the mother of all issues. They didn't really have plans for it. Guy Kawasaki: He really modeled that. That is like a shrine to the tech community, for sure, but my three older siblings were born there, but by the time I came around, my dad had decided he wanted to move up into the hills. We wanted to design that really drew your attention to the real thing outdoors and get people out on the decks. Can you guess what sea animal she'd like to come back as? It's really big. Do you depend on other researchers or you do first-hand research? Stay tuned, and youll soon find out. Now that is an insider tip to everyone in California. Rule the waiter. Here's the name, here's where it's from, here's what it eats. Maybe another little factor too. No one seems to care about this poor fish. It is jobs, it's millions of jobs, mainly in developing countries, and aquaculture is growing like gangbusters and it provides jobs. Julie Packard: How did that work out? It will blow your mind. Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. We want to share it in a way where the plants and animals are represented as they would be in nature, meaning in communities, kelp forest or rocky reef or sandy sea floor. I mean, it was such a boom and bust thing. My father relayed? If anyone would know what fish to be, it's Julie Packard: Executive Director of the Monterey Bay Aquarium. Did anybody fight it? But my dad, if there was one message I got from him was, Don't be a slacker. I want my grandkids to see them, and I want us all to-- I want humanity to survive and thrive as long as we can on this planet. Sure, were improving stem education and were concerned about-- we were doing a lot of things, but we justwe needed to provide focus. 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