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Microsoft hoped that these acquisitions would boost their numbers. Next: Twitch Streamers Cash-Crazed Rant Making Onlookers Furious - Heres Why. In an effort to compete with Amazon, Microsoft spent tens of millions of dollars on two particularly high-profile exclusivity deals with the two highest-profile streamers: Blevins and Michael "Shroud" Grzesiek. This figure comes from Justin Warden, who is the . his decision to leave Twitch for Mixer in August, shaking up the esports world, and is reportedly making between $20 million and $30 million for the multiyear deal. Just why? Both Shroud and Ninja were offered double their Mixer contracts to make the switch to Facebook Gaming, however, neither took the bait. Blevins announced his decision to leave. NY 10036. After joining Mixer back in late July of 2019, Ninja was eager to embark on a new journey in his streaming career outside of Twitch. While Ninja's agent and Microsoft did not confirm the figures, it seems safe to say that Blevins will receive a large sum of money for his time with Mixer. When CNN Business reached out to Microsoft to receive confirmation of the deal, Microsoft directed CNN Business to Ninja's agency, Loaded. Visit Business Insider's homepage for more stories. Despite a flurry of big names leaving Twitch in the last few months of 2019, the start of 2020 has seen very little in terms of platform movement, with 100 Thieves content creator Rachel Valkyrae Hofsetter being the only notable name to jump ship after switching to YouTube gaming. Microsoft paid over $50 Million to bring Ninja to stream exclusively on Mixer, according to The Verges senior editor, Tom Warren. Millions of fans tuned in every single day to watch their favorite streamers play video games. And third . Blevins' talent representation at Loaded, the company that negotiated the Mixer deal, initially declined to comment. According to CNN (via GameSpot) Mixer paid Ninja anywhere from $20 to $30 million to leave Twitch. Other popular streamers are rumoured to be offered contracts up to $10 million. Blevins announced his decision to leave Twitch for Mixer in August, shaking up the esports world, and is reportedly making between $20 million and $30 million for the multiyear deal. And then, Microsoft came along with an undisclosed offer and signed an exclusive contract with Ninja for its own streaming platform, Mixer, on Aug. 1. Ninja still hasn't announced any concrete plans, but he booted up his Twitch channel in. People are dumb. Sources have told Slasher that despite spending less . There are other sizable players in the streaming game, chief among all of them is YouTube Gaming, which launched in August of 2016. Mixer became the butt of almost every joke across social media. The former Halo pro turned Fortnite sensation left 14 million followers and hundreds of thousands of subscribers behind him. Fortnite even made a skin in game that was based on Ninja's likeness. "Now the streaming wars have begun," Devin Nash, the chief marketing officer at talent agency N3RDFUSION, said of the recent tendency of gamers to move from Twitch to other platforms. However, Mixer comes at the first if we exclude video game applications. Windows Central is part of Future US Inc, an international media group and leading digital publisher. Press question mark to learn the rest of the keyboard shortcuts. Ninja has 2.8 million followers on Mixer, Microsoft's nascent gaming platform, which Forbes estimates spent $30 million over three years to lure him away from arch-rival Twitch last August. Critics took aim at Ninja, stating that his move revolved only around the money. Tyler Blevins, better known by his online persona Ninja, reportedly received 20-30 million dollars to move from Twitch to Microsoft's Mixer. While Ninja was forced to leave behind his followers on Twitch, he gained over one million followers on Mixer in less than a week - though part of that was due to the free subscription promotion Mixer ran to celebrate his addition to the platform. He was already so big on Twitch that his move surprised a lot of people, something he recognized would happen and that he joked about in his Mixer announcement video. In the months since, Blevins has popped up on both Google-owned YouTube and Amazon-owned Twitch to stream games. Ninja reportedly turned down a substantial offer from Facebook Gaming. Its quite a drop off considering Ninjas been absent from Twitch for almost a full year. Ludwig is making the next big Twitch game show for xQc, Amouranth invests $350k in Twitch content, is retiring from OnlyFans, Twitch employee Hassan fired following sexual misconduct investigation, Twitch's react meta might be good for streamers, but I cant stand it, Twitch is changing the cost of subs depending on where you live. At this point Twitch has lost the majority of it's top video game streamers. We include affiliate links in articles. Why did Microsoft pay ~$50 million+ to get Ninja on Mixer? Regardless of the exact dollar figure, signing Blevins indicates a serious interest from Microsoft in game streaming. Ninja made his faith in Mixer known to both his audience and those who were quick to poke fun at his choice. Then, this past June, Microsoft announced the sudden closure of Mixer - making Ninja a free agent once again. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Then, this past June, Microsoft announced the sudden closure of Mixer making Ninja a free agent once again. And we were like, Straight up, guys, weve worked so, so hard to grow the Ninja brand to license things and get his name out there. Heres how it works. The original deals already included life-changing money - reportedly $30 million for Ninja and $10 million in shroud's case. Bro you really dont understand the joke eh? He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. While Twitch has attempted to counter these offers, they obviously haven't been able to keep up with the amount of money that streamers are being offered. Like Google-owned YouTube dominates internet video-on-demand, such is Twitch's dominance of live-streamed internet video. Ninja signed a three-year contract worth reportedly $30 million. as well as other partner offers and accept our. It was reported at the time that Microsoft spent $20 million to $30 . In the last year there has been a very large exodus from the popular streaming site as competitors entice streamers with large exclusivity deals. His first Twitch stream under the new deal went live on Thursday afternoon, featuring the game "Fall Guys," and had nearly 100,000 viewers as of the time of publishing. Nearly a year ago, Microsoft dished out professional athlete-type contracts to Tyler Ninja Blevins and former Counter-Strike pro, Michael Shroud Grzesiek in order to elevate the Mixer streaming platform. The two are now free agents able to play the field as their suss out their next streaming home. Ninja and Shroud chose not to continue their contract with Mixer and take a chance on Facebook Gaming, thus forcing Microsoft to buy out their contracts. Stay up to date with what you want to know. Many are wondering what Ninja will choose next in his illustrious streaming career. Their numbers continued to decline despite bringing in two of Twitchs biggest streamers. Despite his confidence in Mixer to draw in similar numbers to Twitch, it never happened. In a last-ditch effort, Microsoft made the wise decision to collaborate with Facebooks streaming platform, dubbed Facebook Gaming. Twitch has long been the undisputed leader of video game streaming. Yup - actual reports are 6 - 8 million for 5 years + endorsement deals from everything xbox, PC, and all MS products. ", Liao pointed out "the talent exodus from Twitch appears to have picked up speed in recent months. He's also rather excited for the Starfield release date. Shroud and Ninja both opted to have their Mixer contracts paid out, with Ninja pocketing $30 million and Shroud pocketing $10 million. Visit our corporate site (opens in new tab). Ninja was the first major streamer Microsoft's streaming service signed. A new report from CNN Business claims that game streamer Tyler. You will receive a verification email shortly. Ninja reportedly paid $30m to end Mixer contract as streaming platform merges with Facebook Gaming, shroud receives $10m Daniel Conlan Published: Jun 22nd, 2020, 19:03 The two streamer superstars are free to join a platform and Mixer may have had to pay them millions of dollars for the privilege. It all started with Tyler "Ninja" Blevins last August. Ninja failed to attract the same numbers that he did at his former place of employment. You're watching someone you enjoy watching doing something that you like to watch. But no one passes on $90 million without an end game. Ninja reportedly got paid between $20 million and $30 million by Microsoft to leave Amazon's Twitch streaming service Ben Gilbert Tyler "Ninja" Blevins announced his intention to leave. Ninja reportedly said no, ultimately passing on an offer that would indisputably make him one of the wealthiest gamers of all time. Reports from esports journalist and consultant Rod 'Slasher' Breslau are suggesting that the two marquee streamers that helped put Mixer's name on the map, Tyler 'Ninja' Blevins and Michael 'Shroud' Grzesiek, have had their multi-million dollar contracts paid out by Mixer, meaning they are now free to stream wherever they want. Forsen, also of Twitch fame, predicted a 3-year deal, as a smaller or longer time frame wouldn't be beneficial for Mixer or for Ninja. This information comes from Justin Warden, who is the CEO of marketing and talent management of company Ader, who claims to have an inside source that informed him of the deal. Esports News Fortnite Fortnite: Ninja Declines A Reported $60-90 Million Offer To Join Facebook Gaming, 21+ | Commercial Content | T&Cs apply | Play Responsibly. Representatives for Microsoft declined to comment on the report. Ninjas move to Mixer turned out to not be the game changer they probably hoped when comparing their market share with Twitchs, StreamElements CEO Doron Nir said. You honestly think Microsoft is going to pay close to a billion dollars for Ninja lmao. Even if his involvement hasnt helped Mixer tremendously, Jessica Blevins told Business Insider that Twitch had also become a toxic place for Tyler, noting that he didnt seem like himself the last few months that he was streaming on the Amazon-owned platform. With that said, Ninjas first Mixer stream has now concluded and it had more viewers than his Twitch average. Mixer became the butt of almost every joke across social media. It's worth noting that he means $6-to-$8 million a year, for three years. The news comes as quite a shock to many, including, apparently, Mixer . Famed esports insider Rob Slasher Breslau has been knee-deep in the news since Mixer announced that it would shut down its service. Veteran Gamer, Trophy Hunter, And a Youtuber. penn township hanover, pa map . It will be a tough decision without a doubt. Microsoft agreed to pay game streaming star Tyler "Ninja" Blevins between $20 million and $30 million per year to join its Mixer streaming platform and leave incumbent leader Twitch, according . ", The announcement itself was lighthearted and silly, but the news was anything but the world's most popular, well-known video game streamer was switching from Amazon to Microsoft. Streamer Tyler Blevins, better known as Ninja, reportedly receives $20-$30 million dollars for his streaming exclusivity deal with Mixer. Ninja and Shroud are now free agents. The next chapter, Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. Fortnite Cipher Quests - How to Get all Rewards, Fortnite Creed Cup and Creed Quests Breakdown, Fortnite: Ninja Declines A Reported $60-90 Million Offer To Join Facebook Gaming, 30 to 70 thousand average viewers on Twitch. Microsoft acquired Mixer, formerly . Jamie Hore Jamie started out his journalism career rambling about FIFA esports, but today he covers much more,like the bestWarzone guns and theApex Legends tier list. It was a sizable hit to Ninja, considering his rise to fame in the early days of Fortnite and catastrophic numbers on Twitch. For example, streamer Disguised Toast recently abandoned Twitch to begin working with Facebook Gaming. This, combined with the fact that he began streaming the newly released Fortnite shortly thereafter, propelled him to internet stardom on Twitch. To this day, Ninja possesses more followers than any other channel with 14.7 million and counting on Twitch. Use a non-work device to reach out. It seems straightforward for the company: Microsoft is paying the most popular video game streamerto exclusively stream on its platform, Mixer. What is next for one of the worlds most popular gamers? Amazon's Twitch is the most popular live-video streaming service by a large margin. But that hasnt stopped people from speculating. You really believe that dude. Before Thursday, Mixer App on iOS was ranked at 747th place. Ninja reportedly earned as much as $30 million from the Mixer deal. It's just watching a geek play computer games. Other sources in the CNN piece also give a rough scale as to how much a streamer can earn depending on their popularity, claiming that those who can average over 10,000 concurrent viewers every time they go live can expect contracts topping $10 million, while smaller streamers can expect around $1 million. Critics took aim at Ninja, stating that his move revolved only around the money. Rod Breslau (@Slasher) June 22, 2020. They have received their full payments and as of midnight yesterday were free to engage in talks with other platforms. Ninjas rival Turner Tfue Tenney sits behind him in second with just over 8.5 million. Of course, these are not official numbers. He did not state how many years the deal lasts, however. Last summer, Ninja shook up the game streaming industry when he took an exclusive deal with Microsoft's Mixer for an estimated $20 million to $30 million. As of today, Ninja has just over 3 million followers on Mixer. The Metro UK reports the number for Ninja to join Facebook Gaming was $60 million while Shroud was offered $20 million. Fortnite streamer Tyler Ninja Blevins was living the dream on Twitch. He seems genuinely popular with his fans. We suspected Ninja's deal was big, but now we have a number. While many suspected his departure from Amazon's Twitch came with a hefty contract, no financial details emerged from the deal until this point. In the. Look up Adrian Wojnarowski on Twitter. One of these offers would see Ninja agree to a contract buyout with Mixer, which would grant him the $30 million promised in his original contract. Last but not least, he made a name for himself on Twitch and still maintains a fanbase to this day. One, that Ninja has been fielding exclusivity offers for some time, whether that be Facebook, YouTube, Mixer, or Twitch itself. Hes back to that energetic, pumped-up Ninja, she said. All Rights Reserved, By submitting your email, you agree to our. He was one of the most-watched channels on the platform with millions of followers and tens of thousands of subscribers, with an estimated total earnings of $10 million in 2018 thanks to his streams. It seems like a no-brainer, considering hes already established a presence on Twitch. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. New data, released by StreamElements in partnership with streaming analytics site Arsenal.gg, discovered that hours watched on Mixer jumped about 3 million (from 37.7 million to 40.2 million) the month that Tyler joined. According to Sensor Tower, downloads for the Mixer app on iOS have doubled since the announcement of Ninja on Thursday. Honestly I'm not much into eSports, but I'm also not much into regular sports as a spectator either. The terms of the deal were not disclosed. Perhaps the most mind-boggling benefit of all was offered to Ninja. He was offered 90m to come finish out the time on FB platform and he said no. Justin Warden, CEO of the marketing and talent management agency Ader, which works with Ninja, revealed as much to Shannon Liao of CNN Business. In 2017 his skills at PUBG were so well-developed that he actually won the PUBG Gamescom Invitational Squads classification. Now, just ten months into his three-year contract, Ninja is the most sought after free agent in the streaming market today. 2023 ESTNN: Esports News Network. Visit Business Insider's homepage for more stories. However, the true worth of Ninjas contract, and the contracts of other streamers who have either left or renegotiated with Twitch, may have just been revealed. But Remember, Google are the devil for signing a deal with Blizzard Activision, let's not forget that. Ninja's agency, Loaded, did not release the terms of the contract. Then, on June 22, Microsoft suddenly announced plans to close Mixer. It's usually at a high skill level as well or at minimum provides entertainment. Microsoft paid over $50 Million to bring Ninja to stream exclusively on Mixer, according to The Verge's senior editor, Tom Warren. https://t.co/lvn9KBjEYq https://t.co/tljVgyM3bG. Tyler "Ninja" Blevins announced his intention to switch from Amazon-owned Twitch to Microsoft-owned Mixer, who makes hundreds of thousands of dollars each month, expanding greatly in the next year with a new Xbox console. Create an account to follow your favorite communities and start taking part in conversations. NOW WATCH: How Apple can fix HomePod and Siri, Tyler "Ninja" Blevins announced a precedent-setting deal. Ninja signed a three-year contract worth reportedly $30 million. According to an article on CNN about streamers being offered lucrative exclusivity contracts, Ninja's deal was likely worth between $20-30 million. He eventually began streaming H1Z1 in 2011 and then moved to playing PUBG. Currently a freelancer for Screenrant, where he spends most of his time writing guides or reviews. NOW WATCH: Gaming while black: How racist trolls are still dominating video games, Tyler "Ninja" Blevins announced a precedent-setting deal. Two, that any exclusivity deal Ninja accepted is likely paying him between $3 and $10 million a year. In the latest edition of his Drama Alert show, he says that "the rumor around the street" is that Ninja may have secured $100 million from his Mixer deal. He said Shroud's Mixer contract was worth $10 million, while Ninja's came in at $30 million. But it's a safe bet that Microsoft has cut Ninja some sort of advantageous financial deal to . PR pitches by email only, please. With that type of company, YouTube could be the landing spot for Ninja, but it will ultimately come down to dollars, cents and opportunities. The service shuttered on July 22, and any existing streamers were re-routed to Facebook Gaming, the social network's own Twitch rival. Ninja began his video game career in 2009 when he began playing Halo 3 professionally. The deal soundsexpensive, and six months later, we may have finally learned exactly how expensive the deal was: "Between $20 and $30 million" for a "multi-year deal," according to Ader CEO Justin Warden, whose marketing and talent management company reportedly works with Blevins. Tyler "Ninja" Blevins is streaming on Twitch for the first time since he signed an exclusivity deal with Mixer in 2019. Tyler Blevins, better known by his online persona Ninja, reportedly received 20-30 million dollars to move from Twitch to Microsoft's Mixer. The $50 million amount is contrary to the previous rumored 100 million dollars contract between Ninja and Microsoft. https://twitter.com/WatchMixer/status/1275134189738713088?s=20. Ninja's Move to Mixer Made Him $20-30 Million, Popular Fortnite Pro Twitch Streamer Paid Off His Mom's Student Loans, Disguised Toast recently abandoned Twitch, Twitch has lost the majority of it's top video game streamers, While Twitch has attempted to counter these offers, Twitch Streamers Cash-Crazed Rant Making Onlookers Furious - Heres Why. "I really took my time to decide which platform was best," Blevins said in the announcement, "and Twitch has been very supportive throughout this process and understanding my overall career goals.". While these values havent been officially verified, the Ninja Mixer deal would significantly bolster Ninjas net worth, which he has built not only from streaming but also sponsorship deals, YouTube revenue, and merchandise sales. He took a conservative approach and he estimates that Ninja is on a contract that will give him between $6 million and $8 million a year for at least three years. This isnt about selling Xbox consoles. On the other hand, Mixer is now the 12th-most-popular app on Google Play Store. Apparently, they both declined to sign with Facebook though and instead opted to have their contracts paid off in full, meaning they made a combined $40 million from Mixer being shut down . He also got a big payday to basically do what he was doing before but on a different network. Twitch remains in a partnership with Amazon Prime, which offers a free subscription to any viewer with a Prime account. Im surprised a lot of people didnt know what my tweet was about. Because once they sign, hes already committed. When Mixer managed to tempt Twitchs biggest and most successful streamer, Tyler Ninja Blevins, to its streaming platform, it was pretty obvious that he would be getting a substantial payday. Twitchs percentage of the market has grown by about 3 percent since the second quarter, too. Ninja recently released a new line of merchandise that he could easily promote to millions of viewers on any platform, but none would reach as far as Twitch. As of Thursday's announcement, both Blevins and Grzesiek have since returned to Twitch. Cody Peterson is an avid reader and writer. Money was the last thing on our mind, she said. Going forward, beyond playing "Fortnite" live on streams, Blevins said his focus will be "to elevate and bring more eyes to underrepresented creators. As the operations side of @WatchMixer is closing, we are inviting the Mixer Community to #FacebookGaming. Then I quickly remembered that I own several jerseys, shirts, and hats for teams that I route for. Ninja isn't the only big streamer to leave Twitch recently. The developer supported, community run subreddit dedicated to the Fortnite: Battle Royale game mode by Epic Games. Lol, maybe you should go back to school since you get triggered by a satire post, idiot. Blevins signed an exclusive streaming deal, Destiny 2 Lightfall: Armor Charge mods, explained, Destiny 2 Lightfall: How to beat Tormentors, the new enemy type, Surprisingly, Destiny 2: Lightfall is kind of awful, OneNote on Windows finally lets you switch between vertical and horizontal tabs, Halo Infinite's awesome Forge Mode hits over 1 million creations. This fits with Forsen's breakdown predicting Ninja's contract being between $6 and $8 million per year. Stay up to date with what you want to know. According to his sources, Twitch is not the only option for Ninja. This decision would make sense both from a financial and a poetic standpoint. That's a fake Twitter. The terms of the deal are, thus far, unknown but a new report says Microsoft paid Blevins "between $20 and $30 million" for a multi-year exclusivity deal. New data, released by StreamElements in partnership with streaming analytics site Arsenal.gg, discovered that hours watched on Mixer jumped about 3 million (from 37.7 million to 40.2. Hundreds of thousands of people are watching live video streams on the service at any moment. Both Jessica and Tyler brought their concerns to Twitch over the course of several months, but the company failed to respect their wishes, she said. Thank you for signing up to Windows Central. During this time period he played for several professional gaming teams like Team Liquid and Luminosity Gaming. With the wording of how that contract was going, he wouldnt have been able to grow his brand much outside of gaming, Blevins told Business Insider. But the figure could be way higher than that, according to YouTuber Daniel KEEMSTAR Keem. But Twitch is bleeding: a major talent exodus has more people than ever using competing services from Microsoft and Google. Liao noted Blevins previously said he made approximately $10 million in 2018. He didnt detail his contract, so nobody is sure, and so far, its impossible to know. By clicking Sign up, you agree to receive marketing emails from Insider Ninjas decision to pass on Facebooks monumental offer speaks to his financial security and his preference to keep an open mind. Press J to jump to the feed. Microsoft soon reached an agreement with Facebook, which granted former Mixer personalities the chance to jump ship. It does make sense as a lot of people will watch Ninja play games on Mixer soon and that will allow them to jump straight to the game via Project xCloud. We dont know where Warren got these numbers from. This was an increase of +86% versus the previous days 14,000 new installs and +100% week-over-week from 13,000 on Thursday, Jul. By March of 2018 Ninja had over 2 million subscribers to his Twitch channel. 936 million - Baseball players aren't even getting that kind of money. Network N Media earns commission from qualifying purchases via Amazon Associates and other programs. In reality, Microsoft is locking in an important influencer who can both increase the value of Mixer and bring eyes to Microsoft's entire gaming platform a platform that'sexpanding greatly in the next year with a new Xbox console (Xbox Series X) and a major new game streaming platform. Ninja was the first major streamer Microsoft's streaming service signed. This fits with Forsen's breakdown predicting Ninja's contract being between $6 and $8 million per year. Tyler Ninja Blevins surprising departure from Twitch came after months of feeling like the company didnt respect his wishes and hindered his ability to grow outside of gaming. Streamer Tyler Blevins, better known as Ninja, reportedly receives $20-$30 million dollars for his streaming exclusivity deal with Mixer. 26, Sensor Towers head of mobile insights Randy Nelson said. Blevins apparently cashed in on that departure. Ninja had made a huge name for himself as a Twitch streamer by playing games like Fortnite. Tyler Blevins, better known as esports star Ninja, is reportedly bringing in a head-turning amount of money on the contract he signed with Mixer. Because its fun to watch professionals do things you are interested in. I caught myself the other thinking "who would buy a gaming chair with an esport team's colors and logo?" A little more! Mixer shut down in July 2020. 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