WHO WOULD HAVE THOUGHT? Dave Rome Apr 2020. Some cyclists are extremely brand-loyal, willing to pay a premium for pride in heritage brands like Bianchi or Pinarello. Its a night and day difference!, exclaimed Andy. That said, the lineup doesn't make sense. Wed like to see fork mounts for extra water bottles, for instance. It is being released alongside a carbon road bike, the R.1, and a carbon gravel bike named, you guessed it - the G.1. Dont squint at the pix. When you're at this level, you may as well just buy direct from manufacturer through Aliexpress, They need to build a 130/140 travel trail bike for 2k with GX eagle then I am in lol. reviewed it. Good. It does all those things a really good racing bike should do. They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. I would love to see good reviews on them, but KevCentral's just don't cut it for me for actual riding. Same price as the Grail 7 AL right now, both have quite race-y aspects to them. Of course they will be. As it is not a pinnacle that can be reached, it is an ongoing process of always honing, evolving, & refining the way our bikes feel. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. They are currently in a process of rebranding it because they realized it's forever associated in people's minds with entry level or even below entry-level (BSO) bikes. Yeah I'm in Australia and I know this, along with they do a bit for some mtb community's and trails. Most people won't even bother looking or once they see every new bike worth buying is >$1100, they quit. Sales are via the brands website, and this does not feature the Walmart name in the about us section. The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. Whether as an agile bike for everyday rides, a robust partner for city and countryside or as sports equipment for touring and off-road action, the MTB guarantees lots of riding fun. which would be why the mtb would cost more, not enough numbers to drive down the productions costs, mould costs. By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). unless you can pay for it with your grocery bonuses / tickets that accumulated over a year after you forgot the card on your neighbors house after playing some domino. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. Bicycle Shop. I'd like to know how it rides, how well it's assembled, quality of the frame, etc. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. I followed with an opinion column about Viathon's unique formation, business model and value proposition. Walmart will sell bikes under this brand soon with price tags up to $6,000. Someone shopping for a high end bike is never going to go to Walmart for it. This line of thinking reflects a massive gap In understanding about top line Mtb (for example s-works) and the stock YZ250. Walmart.com, of course, is an internet behemoth with hundreds of millions of visitor sessions each month with peak holiday traffic topping half a billion, according to analyses by industry research firms SimilarWeb and Statista. jim preston mchenry, il obituary. Viathon Bicycles made waves at its launch earlier this year as a premium bike brand incubated under an unlikely source. The initial feel is that of being a disjointed one- the front being very stiff while the back is not so much, at least on gravel. The GVR is designed for the speed of race day and fast-paced action on pave and open fire road sections. How is the Walmart frame wroth 4x an ebay frame? I have noted that we are not the only ones saying this, for what it is worth. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. Marketing has been slow-burn so far, rolling out a website and social media, getting journalists on the bikes at Sea Otter, and paying for GCNs Simon Richardson to ride the G1 from Outerbike in an advertorial video posted on 12th July and which has already had 34,000 views. 99% of Americans walk into a Walmart store every week. I'm guessing this is Plan B to get the bike seen by more people Will it actually be in the store or order online with instore pickup or delivery? @roma258: There's no fear - we're just doing what the majority of buying customers are asking for. Viathon calls the full carbon frame optimized for light weight & efficient pedaling, claiming a frame weight of 870g a size 54 with all hardware. Since 1994 these are the words that continue to resonate within us. On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. It seems like it would be a good exploring bike for when you'd likely be riding lots of dirt roads as well as singletrack. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. It appears the newswas first mentioned in a Pinkbike story. Viathon is run as a digitally native vertical brand, a phrase coined by Andy Dunn, founder of US menswear brand Bonobos. In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. And yes, while the argument of "buy used" is a good one, most newbies simply don't know where to look, don't know what to look for, and are overwhelmed by the whole used buying experience that they just throw in the towel and go back to the sport they are familiar with. 3G for Ultegra, double the 105 model. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. For the last update and a link to the introductions, Click Here. Mountain bikes that rival the cost of motorcycles, silly parts that cost $30 for a $5 part, extremely expensive tools (because Park Tools is worse than Snap-On), etc. Our gravel, road, and triathlon bikes are designed, tested, and assembled in North America; engineered for performance, and crafted with rider-first geometry. Be good if they build some good stuff as oddly it seems they will give back. Or on the other hand, that lower price may be just the ticket to smooth out the ride. Someone posted an Outside magazine article above that details it. Honestly the bike prices are high because people buy them LOL. Thats a challenge. I think it's time for a Field Test review on this bike to dispel or confirm all the controversy. Shop our Buy Direct collection for a new ride they'll love! Thanks to its robust construction, coarse tyre tread, powerful brakes and . According to the designer and engineer, Kevin Quan of Kevin Quan Studios, Viathon manufactures frames at the factory, making the best bikes you can think of.. Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. Which raises the question who is the brand aiming to reach? 250? Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. They also have controlling interests in Rapha and Allied Cycles. Be here, Virtually. As for the wheels, Viathon M.1 GX Eagle 2021, has a 29 aluminum model. Not sure where you were getting the 2400 price tag before price drop because I seen reviews months ago and 1900 was the price then not 2400. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. Viathon's goals seem to be crystal clear with the R.1: Build a race-ready road bike for a high-end audience without the high-end price tag. I'm a kiter, and that industry is even worse. (The first was at the Sea Otter expo earlier in the year.). And cost of owenership for the V10 is probably about the same as for a 450. And does it matter, because the nut is now unusable? If the demand for an entry level bike is there, then they can produce enough units to make it financially viable. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. Its name is Viathon. WhatsApp. So they're definitely taking a loss on these.. DSA_CATEGORY:BIKES DSA_MARKETABLE_CATE Others seek innovation above all, eager to check out the latest suspension tech from Trust Performance or Yeti. They don't know from Canyon et al. But Ive never seen the numbers. bicycling They also have their own brands, among which there's their B-Twin brand of bikes and bike accessories brand. Viathons G.1 gravel bike requires the same build. Right now, Viathon sits on the value end of the spectrum, alongside other house brands like Scattante or the now-closed Foundry: perfectly fine, but not particularly compelling. Just go to Bentonville, ride those trails, a lot of which is paid for w/ money from Wam-Lart, and I think you suddenly like the idea of their bikes a lot more. Certainly, Walmart has the resources to overcome that, if it chooses, and it also has a reach like few other companiesWalmart sells more bicycles in North America than any other retailer, according to industry analyst Jay Townley. Although I 100% agree, I'm sure your comment will be downed by most here. http://www.walmart.com/cp/viathon-bikes/8471299? Returns only available to original purchaser. The bike uses a very rigid pivot/BB comprised of two MID-BB's inside one another. Unless they are basically making no money on the bikes, I find it hard to see how they could undercut their competition, especially considering the frames themselves don't really often anything out of the ordinary. It turns out that Walmart bike buyers, as much as theyre dismissed or even ridiculed, include some passionate fans. But does it have enough soul and personality to compete with more established brands offering quality bikes at a similarly low price?". Maybe you don't, but I do. Whether this will serve as a "halo product" to introduce more affordable (or approachable) mountain bikes from the brand in the future is yet to be seen. Posted Oct 2, 2019, We dentists don't shop at Walmart. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with up to 51mm tires. Moto shops are fine with 35% margin where most bike shops wouldnt talk to you without keystone margins (50%). The SRAM components and Zipp cockpit pieces are quality bits that should last the rider quite some time. bicycles The bikes look pretty good on paper, and the price points are very slim for what you get. Sold exclusively through Wiggle and Chain Reaction Cycles. The S-Works Epic only comes with an 11-speed groupsetthe Shimano XTR Di2so the Viathon wins in our books with the snazzy eagle. The FD was 105 as was the 10 sp cassette. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin.With the backing of Walmart, we can scale very quickly., Im focusing on the US right now. They have dumped millions into cycling in AK, even helping to fund the Arkansas High Country Route. 1 - Walmart didn't buy Viathon. (if they care about value, they'll go YT or Canyon, etc.). At least i know enough to tip my waitress. I won't shop with them. And I suspect Viathon isnt relying on a deep tech story to market its bikes for a simple reason: the frames dont seem to offer clear innovation in design or materials. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. It has longer, slacker geometry than its road bike cousin and different tube shaping. Whole Foods sells the Yeti decals to place over 'Viathon'. Since the news was announced last week, fans have been coming out and saying that this is what theyve been waiting for. Your email address will not be published. Managing editor Dean Yobbi told the story in BRAIN's May dead-trees issue and online as well. Who makes Viathon frames? as all the other big brands. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. Pinterest. (The Walmart connection can be found only on the sites copyright line.) You think bikes v motos are bad, hell you can get a casio watch for 1000x less than a rolex. And the mountain-biking-mad Waltons have also upgraded the MTB trails close to Walmarts corporate HQ in Bentonville, Arkansas. Walmart (and the greater MTB community, tbh) would be better served by selling an aluminum hardtail trail bike w/ decent components, a dropper, and moderate/slack geometry that is trail ready out the door for $800-$1200 (a pricepoint unobtainable currently in the new bike market) so that new riders AND riders who are cash strapped have somewhere to get started that isn't going to fall apart on them after a few rides. So this is competing against the Ibis DV9? All Viathon bikes come with a 2-year warranty. Will hopefully bring the prices down across the board. Shoppers will have four build choices per model. cycling, Press J to jump to the feed. And who cares what other people think? Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands. Viathon is a start-up carbon bike brand with a difference. Even more interesting was Jordan's underlying premise that at least some of those hundreds of millions of Walmart customers would for reasons unknown and perhaps unknowable leap at the opportunity to purchase a full-dress carbon bike with a price tag northward of $3,000 precisely because they didn't have to go into a brick-and-mortar bike shop to purchase it. Quan was with Cervelo from 2004 to 2008. Buyers have 60 days from purchase to return the bike, and it can be new or used. However; on crushed rock and rough surfaces, the overly-stiff front fork can be a liability when it comes to rider comfort. (not sure exactly) into building up a mountain bike mecca in Bentonville, Arkansas. Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. Will people buy them? There's this scales of economy thing you should look into: Compare top end to top end, yeah you can get a budget moto for less than an s works, but that is simply because motos prices increase at a much more exponential rate. So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. Damn. News of a new bike brand was recently published online that linked the Viathon Bicycles brand with Walmart. Thread starter nakman; Start date Apr 12, 2019; nakman Club Secretary . Good question, Dan, and one we'll come back to in just a minute. If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. The R.1 is available in five stock frame sizes (52-59cm), and three complete bike build in addition to the $2000 frame & fork. By building via consultants and going straight to the consumer without any immediate plans to be available in Walmart stores enabled Spinhirne-Martin to get the brand up and running quickly. Doesn't seem like anyone is really sold on Viathon though. there's your reviewi'll be buying the r1 soon. "The negativity starts in-store with reports of forks installed backward. View specs and technical data for all Viathon Bike Models. Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. Tapping into the gravel and bikepacking trends is the G.1, with the frameset and 105 options priced identically to the R.1. The road bike is 200 grams lighter than the gravel bike, with more aggressive geometry, 28c tires, and a stiffer frame. When I worked for Fly racing in sales it was a tough barrier going from Moto shops to bicycle. bikeit! Giant Stance, pretty close to fitting this bill at 2k! Spinhirne-Martin wouldnt reveal sales targets but, reading between the lines, he likely doesnt have to sell many for the brand to be considered a success. They are direct to consumer from the website, just like Canyon. Thats a call youll have to make. The XX1 bike is around 21.5 pounds for a size M. The weight is competitive with other hardtail cross-country bikes in the same price range, and the price isnt wildly low. Viathon is a standalone direct-to-consumer brand that, by rights, shouldnt exist. The mountain bike is the perfect companion to discover new things off the beaten track. See how long we last Shimano Consolidates Entry- to Mid-Level Groupsets With New CUES Drivetrains, Opinion: Five Things The Bike Industry Could Do Better, Throwback Thursday: A Brief History of Direct Mount Derailleurs, Buying a Bike From a Shop Versus Buying Online, DH Bike Review: Canfield's Jedi Masters Rough Terrain, Review: Mythos 3D-Printed Titanium Stem is My Kind of Excess, DH Bike Review: Orange 279 - A Staple of British Downhill Racing, www.singletracks.com/blog/mtb-gear/first-ride-review-deciphering-the-viathon-m1-hardtail-mtb, www.outsideonline.com/2295486/single-track-minds, www.diycarbonbikes.com/collections/hardtailframes. Viathon emerged as an interesting consumer-direct brand, under the ownership of Walmart. This move isn't all too surprising. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. Their investments are totally separate from Walmart even though Steuart is on the main Walmart board.. Discussion of everything bicycle related. Shit, I'd probably buy one to beat up/lend out. Walmart is not just a brand of box stores that populates every U.S. state. Too many highly paid engineers on staff working on "advancements" that most riders never needed. There are a lot of reasons why our bikes are so expensive first thought, offerings in multiple sizes. Viathon, like Bonobos, goes against the fundamental tenets on which Walmart was built. Hed been with the online retailer for 10 years. The company's launch includes three bikes: the G1, R1 and M1 for, aptly, gravel, road and mountain biking, respectively. If it's the latter, I hear the bikes will be spec'd with negative-51mm offset forks Another thing to note is high-end mountain bikes is still a tiny market when compared to motorcycles/cars/etc. But the bikes are neither crap nor cheap. Although from a bike industry perspective, the geometry is a few years outdated even for a hardtail. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. At this writing, the various models are listed at "Summer Sale" prices on the Viathon website. The Viathon M.1 GX Eagle Carbon Mountain Bike is a mountain bike with a versatile design for better performance anywhere on the trails.
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